fiscal_year | case_created_date | case_updated_date | case_id | company_name | brand_name | product_name | complaint_status | complaint_type | resolution | subject | recommendation | guideline_type | guideline_violation | media_type | notes |
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2024-25 | 15-12-2020 | 02-07-2024 | 2024-7-2-1-C.31293 | ITC Limited | Bingo | Bingo Mad Angles | Resolution | General Public | Not Upheld | The YouTube advertisement is by "ITC Limited", promoting, "Bingo Mad Angles", The YouTube advertisement is not in contravention of Chapter III of the ASCI Code. (2011-CCC.21) | The Consumer Complaints Council (CCC) viewed the YouTube advertisement (https://www.youtube.com/watch?v=ZOw1iaULlPc). The advertisement shows a party scene, the guests in the party ask Ranveer Singh as to what are his future plans (Beta, College toh khatam hui. Aagey kya plan hai?). Ranveer Singh then puts a piece of Bingo mad angle chip (product advertised) in his mouth and answers, paradoxical photons of atrangi algorithm ko E=mc2 ........... mitramandal conference ke aliens ke feelings ko match karne ka plan hai. Everyone in the party is shown confused with his answer. The advertisement ends with a product packshot. The CCC did not consider the complainants grievances of the advertisement indirectly mocking the late actor Sushant Singh Rajput, to be objectionable. The YouTube advertisement is not in contravention of Chapter III of the ASCI Code. This complaint was NOT UPHELD. | Digital Media | |||
2024-25 | 19-03-2021 | 02-07-2024 | 2024-7-2-1-C.31291 | Zomato Media Private Limited | Zomato | Zomato | Resolution | General Public | Not Upheld | The TVC / YouTube advertisement is by "Zomato Media Private Limited", promoting, "Zomato", The CCC concluded that the YouTube advertisement is not in contravention of Chapter III of the ASCI Code. (2103-CCC.34) | The Consumer Complaints Council (CCC) viewed the YouTube advertisement (https://www.youtube.com/watch?v=EqyBbZUTxW4) wherein a date of marriage is announced which falls on a Saturday and the announcement is celebrated by the relatives since for them it’s a Biryani Saturday. The voice over says Saturday matlab Biryani Saturday on Zomato. Har roj kuch naya. Toh aaj mangaya kya? The CCC discussed that the objection raised against Saturday being linked with Non-Veg biryani is not likely to hurt the sentiments of the Hindus. The CCC concluded that the YouTube advertisement is not in contravention of Chapter III of the ASCI Code. This complaint was NOT UPHELD. | Digital Media | |||
2024-25 | 19-01-2021 | 02-07-2024 | 2024-7-2-1-C.31289 | Yum Restaurants (India) Private Limited | KFC | KFC | Resolution | General Public | Not Upheld | The TVC / YouTube advertisement is by "Yum Restaurants (India) Private Limited", promoting, "KFC", The YouTube advertisement is not in contravention of Chapter III of the ASCI Code. (2101-CCC.28) | The Consumer Complaints Council (CCC) viewed the YouTube advertisement (https://youtu.be/LZfSK2AxAw8) which shows that a family is sitting for a meal and the male protagonist brings vegetable to serve on the table in a presentable manner. However the other members of the family are not happy to see the routine food and thus the male protagonist orders food from KFC. The voice over states routine pe break lagaao, aaj kuch special mangaao. The CCC noted that the advertisement does not make any Reference to the word `roti’ in the advertisement. The CCC concluded that the advertisement is not likely to hurt the sentiments of vegetarian people. TheYouTube advertisement is not in contravention of Chapter III of the ASCI Code. This complaint was NOT UPHELD. | Digital Media | |||
2024-25 | 09-04-2021 | 02-07-2024 | 2024-7-2-1-C.31288 | Wrigley India P. Ltd. | Boomer Bubble Gum | Boomer Bubble Gum | Resolution | General Public | Not Upheld | The TVC / YouTube advertisement is by "Wrigley India P. Ltd.", promoting, "Boomer Bubble Gum", The CCC concluded that the YouTube advertisement is not in contravention of the ASCI Code. (2103-CCC.37) | The Consumer Complaints Council (CCC) viewed the YouTube advertisement (https://www.youtube.com/watch?v=Mr9fPUZCjpY) promoting ‘Boomer Bubble Gum’ wherein the biceps of a bodybuilder getting ballooned and then loosening are shown replicating the effect of the ‘Boomer Bubble Gum’. The CCC considered this visual to be a humorous creative license which is not likely to cause grave and widespread offence. The CCC concluded that the YouTube advertisement is not in contravention of the ASCI Code. This complaint was NOT UPHELD. | Digital Media | |||
2024-25 | 26-11-2020 | 02-07-2024 | 2024-7-2-1-C.31287 | Waghoba Productions | Karbhari Laybhaari | Karbhari Laybhaari | Resolution | General Public | Not Upheld | The TVC / YouTube advertisement is by "Waghoba Productions", promoting, "Karbhari Laybhaari", the CCC concluded that the TVC / YouTube advertisement is not likely to cause grave and widespread offence. The TV - promo is not in contravention of Chapter II of the ASCI Code. (2011-CCC.21) | The Consumer Complaints Council (CCC) viewed the TVC and the YouTube advertisement (https://www.youtube.com/watch?v=r28VFNsVBPM) which is a TV – promo of an upcoming Marathi TV serial `Karbhari Laybhaari’ to be released on Zee Marathi in November 2020. It shows the leadcharacters of the TV serial wherein a man receives a phone call from his wife who congratulates him on becoming a father and invites him to see the new born baby. When he is about to leave, his mistress (a dancer) walks in requesting him to stay back with her. In the context of the TV Serial, the CCC concluded that the TVC / YouTube advertisement is not likely to cause grave and widespread offence. The TV - promo is not in contravention of Chapter II of the ASCI Code. This complaint was NOT UPHELD. | Television | |||
2024-25 | 02-07-2024 | 02-07-2024 | 2024-6-27-1-C.31177 | Ketto Online Ventures Private Limited | Ketto | Donate for Health | Resolution | General Public | Informal Resolution | The website advertisement is by "Ketto Online Ventures Private Limited – Ketto Donation." (2407-CCC.08) | The advertiser promptly assured compliance and confirmed that the advertisement has been withdrawn. | Digital Media | |||
2024-25 | 02-07-2024 | 02-07-2024 | 2024-6-27-1-C.31172 | Ketto Online Ventures Private Limited | Ketto | Ketto | Resolution | General Public | Informal Resolution | The website advertisement is by "Ketto Online Ventures Private Limited – Ketto Donation." (2407-CCC.08) | The advertiser promptly assured compliance and confirmed that the advertisement has been withdrawn. | Digital Media | |||
2024-25 | 02-07-2024 | 02-07-2024 | 2024-6-26-1-C.31147 | Ketto Online Ventures Private Limited | Ketto | Ketto | Resolution | General Public | Informal Resolution | The website advertisement is by "Ketto Online Ventures Private Limited – Ketto Donation." (2407-CCC.08) | The advertiser promptly assured compliance and confirmed that the advertisement has been withdrawn. | Digital Media | |||
2024-25 | 26-03-2021 | 02-07-2024 | 2024-7-2-1-C.31286 | VIjaya Raja Group | Vijaya Raja | Vijaya Raja VRX-360 | Resolution | General Public | Not Upheld | The TVC / YouTube advertisement is by "VIjaya Raja Group", promoting, "Vijaya Raja VRX-360", (2103-CCC.35) | The Consumer Complaints Council (CCC) viewed the TVC / YouTube advertisement (https://www.youtube.com/watch?v=ftaDMDY-XZ4) (in Tamil) wherein the advertiser is promoting their housing project - `Vijaya Raja VRX-360’. The advertisement shows a mother guiding her son for buying a new house and telling him Why should we stay with you? while suggesting him to `Think about a house that he and his wife would want to stay in.’ The CCC concluded that there is no content in the advertisement which is degrading motherhood. The TVC / YouTube advertisement is not in contravention of the ASCI Code. This complaint was NOT UPHELD. | Television | |||
2024-25 | 08-12-2020 | 02-07-2024 | 2024-7-2-1-C.31284 | Verse Innovation Private Limited | Josh | Josh #2in1Dance Challenge | Resolution | General Public | Not Upheld | The TVC / YouTube advertisement is by "Verse Innovation Private Limited", promoting, "Josh #2in1Dance Challenge", This ad was not found to contravene Chapter II of the ASCI code. (2011-CCC.19) | The Consumer Complaints Council (CCC) viewed the TVC advertisement also published online onYouTube (https://www.youtube.com/watch?v=xY8uYeowC60&feature=youtu.be). Verse InnovationsPvt Ltd released an advertising campaign for their subsidiary Josh App, ‘#2in1DanceChallenge. Thead shows Jacqueline Fernandez dancing wearing a slit dress, encouraging all the dance lovers toupload their dance moves on the app and get a chance to win prize money. The CCC observed thatthe advertisement uses a celebrity endorsement to achieve a call to action from its viewers. The CCCwas of the opinion that there was nothing obscene or vulgar either in the dance moves displayed bythe actress, nor the outfit she wore. The ad was within the acceptable standards of decency andwould not cause grave and widespread offence in the minds of consumers. This ad was not found tocontravene Chapter II of the ASCI code. The complaint was NOT UPHELD. | Television |
Ministry of Consumer Affairs Food and Public Distribution. Status of Advertisement Complaints Registered with Advertising Standards Council of India (ASCI) [Data set]. Dataful. https://dataful.in/datasets/20112/