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Status of Advertisement Complaints Registered with Advertising Standards Council of India (ASCI)

Dataset Overview

This Dataset contains company, company brand, product name, complaint type, subject, recommendation, guideline type, guideline violation, media type wise complaints registered with Advertising Standards Council of India (ASCI) Note: case_created_date and case_updated_date are as per Advertising Standards Council of India Website

HFI

Organisation

Ministry of Consumer Affairs Food and Public Distribution

Sectors

Information Technology,

Media

Update Frequency

As and When

Granularity

Fiscal Year, Date, Company Name, Media Type

Time Saved

6 hours

Number of Rows

31292

Number of Columns

16

Sources

Advertising Standards Council of India

Time Period

2019 to 2025

Units

Not Applicable

Last Updated

September, 2025

Related Datasets

Social Media Grievance: Year- and Month-wise Number of Reports Received and Action Taken by Google

Organisation

Ministry of Electronics and Information Technology

Time Period

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Social Media Grievance Appraisal: Year- and Month-wise Number of GAC Orders Received and Complied by Meta

Organisation

Ministry of Electronics and Information Technology

Time Period

2023 to 2025

All India and Year wise number of complaints received and disposed by the Competition Commission of India (CCI)

Organisation

Ministry of Corporate Affairs

Time Period

2017-18 to 2023-24

Data Preview

fiscal_yearcase_created_datecase_updated_datecase_idcompany_namebrand_nameproduct_namecomplaint_statuscomplaint_typeresolutionsubjectrecommendationguideline_typeguideline_violationmedia_typenotes
2025-2629-08-202529-08-20252025-7-1-1-C.43746Britannia Industries LimitedBritanniaNutriChoice Sugar Free Cracker BiscuitsResolutionGeneral PublicNot UpheldThe product packaging is of `Britannia Industries Limited - NutriChoice Sugar Free Cracker Biscuits’, claiming, NutriChoice. The said claim is not in contravention of Chapter I of the ASCI Code. (2508-CCC.13)The ASCI had approached the advertiser for its response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The advertiser was offered an option to seek an Informal Resolution (IR) of the complaint by modifying or withdrawing the claim on the product packaging, or alternately to substantiate the claim with supporting data. The advertiser was also offered an opportunity for a telecon with the ASCI Secretariat, which they did not avail and replied seeking for an extension to submit their response. The deadlines stipulated by Consumer Complaints Council (CCC) procedure exist keeping in mind the immediate and widespread impact that advertisements have on the public. Consequently, any action which is needed to be taken with respect to the same is required to be prompt and urgent. It is for this purpose that the deadlines, as stipulated, are set for advertisers/broadcasters etc., and the CCC itself makes it a priority to deal with every complaint before it as expeditiously as possible. However, as a special gesture, the advertiser was granted an extension of additional three business days to respond. The advertiser responded that their product uses the term "Sugar Free" in full compliance with FSSAI regulations. They clarified that "No Added Sugar" is not mentioned anywhere on the pack, and all the ingredients are approved under the relevant food safety regulations. They emphasized that the product does not claim to be for diabetics, nor does it link to any medical condition. On the term NutriChoice the advertiser stated that it is a registered trademark used since 1998, recognized as inherently distinctive by the Trademark Registry. In support of their response, the advertiser provided front and back images of the product packaging and copy of trademark certificate.The advertiser’s response along with the claim support data was referred to an Independent technical expert of ASCI for an opinion in the matter. The expert’s opinion was then shared with the advertiser. The CCC viewed the product packaging, considered the complaint, the advertiser’s response, and the expert’s opinion presented at the meeting. The CCC observed that NutriChoice is a registered trademark that has been in continuous use by the advertiser for several years. It is a coined term with no established meaning in the nutritional or medical context. The CCC discussed that such terms, when used purely as brand names, are not restricted under food labelling regulations, provided they are not accompanied by specific health or nutritional claims that could mislead consumers. The trademark appears on the pack solely as a brand name and is identified as the property of the advertiser. The CCC discussed that, regarding the product's composition, the use of refined wheat flour (maida) and palm oil is permitted under food safety regulations. It was noted that maida is a common ingredient in baked goods and, while not ideal for individuals who are diabetic, its inclusion does not violate any regulatory norms. Similarly, palm oil is an approved ingredient under FSSAI regulations and is used in the food industry for its specific functional properties. It is not considered a contributor to diabetes. Its inclusion in the product does not render the use of the brand name misleading, particularly when the list of ingredients and nutritional information is provided in compliance with applicable FSSAI labelling requirements. The CCC noted that while the complaint mentioned the term No Added Sugar, the advertiser has confirmed that this does not appear on the product packaging. Instead, the label uses Sugar Free which is permitted under the Food Safety and Standards (Advertising and Claims) Regulations, 2018, when sugar content is within prescribed limits. The pack does not make any direct or implied claims of being suitable for diabetics or offering health benefits. Based on this assessment, the CCC concluded that the term NutriChoice is used as a brand name and does not imply any nutritional or health claim. Hence the term NutriChoice is not in contravention of Chapter I of the ASCI Code. This complaint was NOT UPHELD.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.4663312 October every yearPinko OfficialResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by 12 October every year - Pinko Official The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by 12 October every year - Pinko Official (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.4663212 October every yearPinko OfficialResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by 12 October every year - Pinko Official The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by 12 October every year - Pinko Official (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.4663112 October every yearPinko OfficialResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by 12 October every year - Pinko Official The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by 12 October every year - Pinko Official (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.4663012 October every yearPinko OfficialResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by 12 October every year - Pinko Official The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by 12 October every year - Pinko Official (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.4662912 October every yearPinko OfficialResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by 12 October every year - Pinko Official The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by 12 October every year - Pinko Official (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.46625Bradley Gene LuceyparibetResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by Bradley Gene Lucey - paribet The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by Bradley Gene Lucey - paribet (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.46623Bradley Gene LuceyparibetResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by Bradley Gene Lucey - paribet The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by Bradley Gene Lucey - paribet (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.46622Bradley Gene LuceyparibetResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by Bradley Gene Lucey - paribet The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by Bradley Gene Lucey - paribet (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media
2025-2629-08-202529-08-20252025-8-29-6-C.46619Bradley Gene LuceyparibetResolutionSuo Motu - NAMS (TAMS)Upheld Direct Violation of the lawThe Meta advertisement is by Bradley Gene Lucey - paribet The said advertisement is in contravention of Chapter III of the ASCI Code (2508-CCC.15).The Meta advertisement is by Bradley Gene Lucey - paribet (2508-CCC.15). The Consumer Complaints Council (CCC) considered it to be prima facie in contravention of Chapter III of the ASCI Code.Digital Media

Metadata

NameNumber of Distinct ValuesNumber of Unique ValuesTypeCount
fiscal_year40Text31292
case_created_date1488176Text31255
case_updated_date60539Text31292
case_id3071330148Text31292
company_name88165757Text31292
brand_name1481011726Text31289
product_name87777161Text13077
complaint_status10Text31292
complaint_type70Text31292
resolution80Text31216
subject2062018521Text31292
recommendation1508713525Text31289
guideline_type20Text2680
guideline_violation131Text4032
media_type90Text28704
notes147Text46

Related Datasets

Social Media Grievance: Year- and Month-wise Number of Reports Received and Action Taken by Google

Organisation

Ministry of Electronics and Information Technology

Time Period

2021 to 2025

Social Media Grievance Appraisal: Year- and Month-wise Number of GAC Orders Received and Complied by Meta

Organisation

Ministry of Electronics and Information Technology

Time Period

2023 to 2025

All India and Year wise number of complaints received and disposed by the Competition Commission of India (CCI)

Organisation

Ministry of Corporate Affairs

Time Period

2017-18 to 2023-24

Tags

Television
SMS
Digital Media
+5

Citation

Ministry of Consumer Affairs Food and Public Distribution. Status of Advertisement Complaints Registered with Advertising Standards Council of India (ASCI) [Data set]. Dataful. https://dataful.in/datasets/20112