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Year, Campaign Name and Event wise RBI's Expenditure on Public Awareness

This Dataset contains details of name of the campaign and type of media wise Reserve Bank of India's expenditure on public awareness campaigns through SMS, Print, Television, Cinema, Radio, Digital and Out-of-Home Modes

Rows: 461
Columns: 8
Time period: 2016-17 to 2023-24
Last Updated: 24 March 2025

fiscal_year	media_type	campaign_name	campaign_focus	campaign_event	amount	units
2023-24	Print	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Radio	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Out-of-home (OOH)	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Cinema	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	SMS	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Television and Digital	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	28.56	amount in rupees crore
2018-19	Television	Asian games (Span)		Asian Games	14.94	amount in rupees crore
2020-21	Television	India vs Australia series		Cricket Match	8.05	amount in rupees crore
2020-21	Television	India vs England series		Cricket Match	8.14	amount in rupees crore
2023-24	Print	Awareness Campaign during Digital Payment Awareness Week		Digital Payment Awareness Week	5.29	amount in rupees crore

Sample from the dataset, for your reference.

Column metadata
Column	Type	Distinct	Count	Description
fiscal_year	String	8	461	The fiscal year (e.g., 2023-24) to which the campaign expenditure record pertains.
media_type	String	9	461	The media or advertising channel through which the campaign was publicized, such as print, radio, out-of-home, cinema, or SMS.
campaign_name	String	89	461	The name or title of the awareness or publicity campaign for which expenditure is recorded.
campaign_focus	String	28	320	The thematic focus or subject matter of the campaign, indicating the themes it covers.
campaign_event	String	14	105	The specific event or occasion associated with the campaign, where the campaign is tied to one.
amount	Float64	151	461	The expenditure incurred on the campaign for the given media type, expressed in rupees crore.
units	String	1	461	The unit of measurement for the expenditure amount, denominated in rupees crore.
notes	String	1	0	Supplementary remarks or clarifications pertaining to the expenditure record.

Year, Campaign Name and Event wise RBI's Expenditure on Public Awareness

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Sample from the dataset, for your reference.

Year, Campaign Name and Event wise RBI's Expenditure on Public Awareness

Rows: 461
Columns: 8
Time period: 2016-17 to 2023-24
Last Updated: 24 March 2025

fiscal_year	media_type	campaign_name	campaign_focus	campaign_event	amount	units
2023-24	Print	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Radio	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Out-of-home (OOH)	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Cinema	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	SMS	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	0	amount in rupees crore
2023-24	Television and Digital	Awareness Campaign during Asian Games on multiple themes	Multiple Themes	Asian Games	28.56	amount in rupees crore
2018-19	Television	Asian games (Span)		Asian Games	14.94	amount in rupees crore
2020-21	Television	India vs Australia series		Cricket Match	8.05	amount in rupees crore
2020-21	Television	India vs England series		Cricket Match	8.14	amount in rupees crore
2023-24	Print	Awareness Campaign during Digital Payment Awareness Week		Digital Payment Awareness Week	5.29	amount in rupees crore

Sample from the dataset, for your reference.

Year, Campaign Name and Event wise RBI's Expenditure on Public Awareness

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Year, Campaign Name and Event wise RBI's Expenditure on Public Awareness

Year, Campaign Name and Event wise RBI's Expenditure on Public Awareness

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Citation